The main objective of the event is to raise awareness of the campaign's key message - "Keep Myopia Away, Go Outdoors and Play!" The message is conveyed through very fun, engaging and interactive activities which educate young children, aged 4-6 years old, of the effects and inconveniences of myopia.

The campaign's key messages are:
•		Encourage children to take good care of their eyes and adopt good eyecare habits,
•		Spend less time on unessential activities, which are done at close distance to the eyes and lastly,
•		Spend more time engaging in outdoor activities daily.