Fresh Works Creative Design Events & Roadshows Gifts & Premiums Promoter Deployment

EVENTS & ROADSHOWS

Project Title:
Active Ageing Carnival
 
Date:
18 November 2007
 
Client:
Supporting Lead Agency Golin Harris for Council for Third Age
 
Description:
The inaugural launch for the Active Ageing Festival and C3A. The Active Ageing Carnival is a free, one-day event where seniors can seize opportunities to try out new activities not typically associated with older persons as well as sample a range of lifestyle choices open to seniors. The Carnival, introduced this year as part of Active Ageing Festival, is designed to encourage seniors to challenge self-limiting beliefs and to expand their horizons in a safe yet fun and friendly atmosphere.

Held at the plot of land above Dhoby Ghaut MRT, the event saw a total of 6000 participants covering an event ground of over 2300sqm.

Targeted at Seniors, the event marked a significant success in driving across the client’s agenda with the message of Active Ageing Active Living.